1.
pull information-Heritage of Research
http://www.ge.com/company/history/research.html
push information-GE Healthcare Announces Three Groundbreaking Digital Programs with Leading Medical Institutions
http://www.genewscenter.com/Content/Detail.asp?ReleaseID=4671&NewsAreaID=2&MenuSearchCategoryID=
1. Differences
Dr. Phillip Kitchen seems to have the most different views on trends of PR. He focuses more on the importance of advertising, marketing and PR on a general level. While he aknowledges the existence of blogs and online social communities, he perceives them as a forces that are making companies adjust their strategies, even though these forces can be used to ones advantage.
2. Similiarities
There are quite a few similarities between most of these sources. They adress the inportance of the internet. Explanining that there are many new ways of getting out information, whether it be through blogs, online social communities, media rooms, or just a rethinking of the good old news release. Some are adressed as possibly being harmful to companies and others, if used appropriately, can create some great oppertunities for businesses. Another trend that was explained was the importance of evaluation of PR campeigns. They are finding that quality is better than quality.
3. PRSA website
There is a large article on the PRSA website that explains the impact of Blogs and Social networking sites on businesses and how it will probably continue to effect them.
Question 1
1 Measure audience coverage
2 Which releases were used and by whom
3 Which audience was reached by which media
4 Audience response (pre-testing and post-testing)
5 campeign impact
6 Environmental mediation
Question 2
1 The first method that would be helpful for determining the effectiveness of a no-smoking campeign would be, which audience was reached by what media. It is important to reach your target audience whether it is smokers, teens or anyone else. Also it would help if this technique was done during a campeign so the PR office could adjust to the most effective form of media; therefore increasing the effectiveness of the campeign.
2. The second evaluation method I would use would be audience response. This would be done by pre-testing and post-testing which would focus on behavior change if they were smokers and attitude change if they were non-smokers.
3. Finally I would use campeign impact as the last method. This could be measured by statics on what percentage of smokers quit and if there was a decrease in the amount of new smokers. This step could also be done during the campeign to see if what we were doing was successful.
1. good story
In October of 1982, Tylenol, the leading pain-killer medicine in the United States at the time, faced a tremendous crisis when seven people in Chicago were reported dead after taking extra-strength Tylenol capsules. It was reported that an unknown suspect/s put 65 milligrams of deadly cyanide into Tylenol capsules, 10,000 more than what is necessary to kill a human.
The tampering occurred once the product reached the shelves. They were removed from the shelves, infected with cyanide and returned to the shelves (Mitchell, 1989). In 1982, Tylenol controlled 37 percent of its market with revenue of about $1.2 million. Immediately after the cyanide poisonings, its market share was reduced to seven percent (Mitchell 1989).
The tylenol crisis was one of the best handled of all time. They Reacted quickly and responsibly. Tylenol began by recalling all of its products on store shelves at the time. They followed quickly by appologizing for the mistake even though it was not necessarily theirs. They were able to save their reputation as a company. And through sales discounts they quickly returned as a major competitor in the market.
2 Bad story
Enron Scacdal
I couldn’t find an article that had all of the information so I didn’t post one.
However, the Enron Scandal was a big one. The company was losing revenue but was able to hide it as a revenue gain. Meanwhile the heads of the company knew what was going on and grabbed their money and ran. When it all came tumbling down many people lost their jobs and retirement funds. The Problem with the way it was handled was it was just a finger pointing routine. The heads of the company pointed their finger at the accounting firm and sat back and relaxed on their former employees pensions. No one really accepted responibility for the mishap and a lot of people were hurt in the process.
1. I do agree with O’Malley’s pragmatic view on ethics. If you were hired by someone for Public Relations that means that someone trusted you enough to give you a job. Maybe they want somethings hidden for whatever reason. And if things blow it is important to have damage control and make a truthful statement. O’Malley states that as long as it is not illegal you should trust your boss and do what he/she expects because for some reason, personal or company related, he/she needs it that way. Therefore if it’s not illegal, it may be in a gray area, which means that there may be people angry and others may not even care. Also it is important to have damage control and selectively saying certian things is not lying, you are doing what you believe is right for the company. Finally if there is something that is not illegal and you don’t personally agree with you can always quit and remember that you did what you thought was right.
2. I used the code of ethics from the Whirlpool Corporation found on their website. The section that I believe could cause the biggest problem is Conflicts of Interest/Corporate Oppertunities. Their definition and statement about the subject was well written but their process for discovering or uncovering the problem was not very good. Their solution was for employees to simply contact a supervisor and tell him/her about it. Unfortunately not all employees may know that conficts of interest are happening or they may not realize what it is. The entire system depends on word of mouth which is sometimes not very reliable. I think that Whirlpool Co. should set up seminars to help employees detect these instances and possibly give incentives to those who uncover Conflicts of Interest/Corporate Oppertunities. This would both educate and give a reason for detecting these problems.
My PR story of the week has to do with the $700 billion plan to fix the nations financial system. I found several articles that dealt with why the plan failed to pass in congress. Most of them blamed the public relations failure on what it was called and the timeframe they were given to complete the project.
I feel that this is an important story because our nation is in trouble and it seems like things are just getting worse. Plans like this $700 billion plan to fix the financial system is a big deal, therefore it is critical to have a good PR plan to inform the public properly. The american people are the ones that ultimately get affected by these plans and if they are not publicized well they can go south really fast.
One of the main reasons this financial plan failed so terribly was because of what it was being called. Initially the Treasury Secretary, Henry M. Paulson Jr., called it the Troubled Asset Relief Program. However, everyone else called it a bailout. Since then the american public has perceived it as “a taxpayer-financed parachute for high flying Wall Street Tycoons.” So by the time the plan went to vote in congress, America wanted nothing to do with it. This just goes to show why a name or title can be so critical to the success of a plan. If everyone had gotten onboard with calling it a Troubled Asset Relief Program, whether they agreed with it or not, as opposed to a nation-wide financial bailout it could have had a better reception by the public.
The other reason the plan failed was due to time. The public affairs office at the treasury department was given less time than normal to propose the plan. Due to the congressional timeline they had to get the idea out fast and there just wasn’t enough time to gather all of the necessary components like allies in the business community, let alone to research the subject. Time is always important. There will always be deadlines and timeframes but people should understand the limits of a department. The Public affiars office should have said that they needed more time to align the proper allies, organize surrogates, and create a vocabulary to present the idea in the most positive light.
In this case I feel that there was not much research done at all. They should have researched if anything like this had been attempted in the past. If so was it successful? Why or why Not? What sort of terms for this topic would be more acceptable by the public? What sorts of things should be avoided? Unfortunately for the PR team there was just not enough time to research; they barely had time to do what they normally do in these situations.
As far as goals and objectives are concerned I believe that there goals may have been to broad. There goals may have simply been inform the public on this plan so the government can get support to pass it in congress. They were probably so frazzled about their timeframe that they worried about getting the job done as opposed to creating good goals and objectives.
In conclusion the recent failure of the $700 billion plan to fix the nations financial crisis was due to the fact that there was not a unified name that everyone was calling the plan and the PR office was not given adequate time to propose the plan to the public properly.
1. 3 goals and objectives
Goal 1- To increase awareness of Adrian College, in the States of Michigan, Ohio, and Indianna.
Objective 1- Send out fliers and recruitment letters to 20% more high school seniors than last year, by January.
Goal 2- Create a better connection between Adrian College and propective students.
Objective 2- Allow prospective students to take part in more activities with college students.
Goal 3- Offer more scholarships to exellent students.
Objective 3- create 3 more scholarships dealing with scholastic achievement by december first.
1. I feel that I belong to the personal characteristics of attitudes. I believe this because when I hear about an issue I react to it through how it makes me feel, or emotional characteristics. I look at how it affects me based on my age or even social status. For example, this past week the college decided to Censor the title of one of the One Acts that was being produced this year. The title was “Holy Shit!” The College didn’t even come to our student organization, Theta Alpha Phi (TAP). They just confiscated our sign. They didn’t even ask us as to why it was chosen. It was an act now ask later reaction. Since then we have gotten our property back and are allowed to keep the title of the play, but in order to publicize it, it must be censored. As to my reaction I was emotionally angry. They were allowed to censor our plays title even though we had evidence from the supreme court rulings in similar cases that supported our views. There basic reaction was “you probably cost us money so we are censoring your show.” I felt discriminated against based on my age. Everyone in TAP felt that we were being treated like children who couldn’t make thier own decisions. And that is why I feel I react to issues on a personal level.
2. I feel that the swing of public opinion for pro-death penalty to anti-death penalty and back again is based on events that are publicized. First of all the death penalty began as an eye for an eye deal, which almost all of the general public agreed with. They felt that if you were convicted of murder by a jury of your peers that you should also pay the price with your life. Then came the discovery of DNA. This event drastically changed the public opinion of the Death Penalty. Since scientist were able to prove whether or not people were guilty based on this discovery, they began to apply this principal to individuals on death row and found out that there was a drastic number of people who were not guilty for the crimes they committed. These events were publicized greatly therefore public opinion changed because the public realized that they had been killing innocent people. Then recent events like 9/11 have affected many people. Americans felt violated when so many of our countrymen were killed out of hate. So now it turns into the matter of, if the DNA results say yes, lets stick a needle in their arm. When it boils down to it we are all proud to be americans whether or not we agree with the current, president or politics, or not. So we flex our muscles and say don’t mess with the US.
In 2008, surveys show Americans are deeply dissatisfied with the state of the economy, more so than they’ve been for years. And that’s not surprising, given the two major economic events of the year: record gas prices of more than $4 per gallon, and a mortgage crisis that has shaken the financial world. Economists still debate whether the economy is actually in a recession, but both developments touch people in very direct ways.
The Federal Reserve, the nation’s central bank, is predicting sluggish economic growth of 1.6 percent for 2008. Inflation and joblessness have been increasing, however, and most financial experts say the economic malaise is likely to continue into 2009.
When it comes to economic policy, there are usually two different strands to the public debate. One is how to deal with the current situation; the other is which long-term policies are needed to keep the country prosperous. Recessions come and go, and the government can take short-term steps to make them less severe. Long-term policy addresses the big trends, and what will bring prosperity for most Americans.
1. Demographic question
What dorm do you live in?
2. Ranking question
Please Rank each station at Ritchie Dinning Hall from 1 to 8. 1 being your favorite and 8 being your least favorite.
__ Entrée
__ Mongolion grill
__ Grill
__ Pasta/Pizza
__ Breakfast
__ International
__ Salad Bar
__ Desserts
3. AC Random sampling
The first thing to do, is to find the number of upperclassmen at Adrian College. After obtaining a list of all students subtract the number of freshman from the total student body, and remove their names from the list. Let’s say this number of people is 1200. Next, I need a certian number of returned surverys for my results to be credible; lets say that number is 150. Then to get my skip interval I would divide the number of upperclassmen by the number of surveys i need completed. Which gives me 8. I would then radomly pick a name off of the list of upperclassmen; which would be my first respondent. Then I would count from the first person up to 8 and that person would be my second respondent. I would continue in that fasion until I have 300 names. From here I would distribute the survey to those individuals.
Question 1
I recently signed up for an online survey company where I apparently can get rewards, like gift cards, for filling out surveys. The first survey I took was mainly about, what kinds of media I use. Some of the questions were like:
How much television do you watch in a week?
Which types of television programs do you watch?
Do you have video games?
The Survey asked me approximately 25 questions. However there were multiple parts to each question so it seemed more like 100. Most of the questions were set up where they would ask me a question like “Which television networks do you watch and how often”. Then I was given a list of networks like ABC, NBC, CNN, and ect., and I had to match it up with a time slot like ”everyday”, ”3 times a week”, “Once a week” and so on. There were also simpler questions where they would ask me if I had cable or not and I had to select yes or no.
The Questions asked were all answered where I just had to select a button or option for my answer. I didn’t have type any responses at all. I did not encounter any questions where the surveyer seemed to be fishing for a specific answer. The questions seemed to be merely for information gathering purposes. It was a very easy and hassle free type of survey to take.
Question 2
I could not find a sample questionnaire on surveymonkey.com.
Question 3
I believe that Adian College should have a communication audit. I doubt that we’ve had one in a long time and there is no harm in learning something that needs to be improved on. I feel that things that will be discovered in the report are a lack ofcommunication between the Residence life department and the students. I say that because there have been times this year when I don’t recieve information until it is to late. For Example, for the first convocation this year I didn’t find out that classes had been pushed back until I had already gotten to my first class. Also there have been times when the only notice for things is a last minute email that I don’t get until later because I was at class all day. Those are some of the communication problems that I have noticed on campus.
